Solvay Brussels School of Economics and Management

CEBRIG (Centre Emile Bernheim de recherche interdisciplinaire en gestion)

“Catherine is professor in Marketing. Her main research interests include consumer responses to corporate social responsibility, corporate crises and corporate social irresponsibility, and consumers’ socially responsible behaviors. Those are her main interrogations concerning socioecological transformations:   

Concerning consumer behavior in relation to socio-ecological transformations: What are the levers? How to encourage more responsible and sustainable consumption behaviors;  

Corporate communication in relation to socio-ecological transformations: how to avoid greenwashing? How can a company communicate in a credible way (in the eyes of the various stakeholders) on the activities implemented in relation to these socio-ecological transformations?” 

• Main publication on DI-fusion